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Published by Elsevier Ltd. * Corresponding author. Tel.: +1 517 432 5535; fax: +1 517 432 1112. E-mail addresses: kirca@msu.edu (A.H. Kirca), cavusgil@msu.edu (S.T. Cavusgil), hult@msu.edu (G. Tomas M. Hult). A.H. Kirca et al./International Business Review 18 (2009) 111–118 115. ... Read Here

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